2019 NEWMAR LUXURY BROCHURES
Better than any other Class A manufacturer, Newmar offers true residential living by way of dozens of textures, materials, and designs one would expect to find in a modern home. The 2019 brochures embrace the residential qualities found in Newmar coaches like never before.
This concept breaks down the interior design by showing the pieces and parts that make up the design on the cover so they essentially get a sneak peak before opening up the brochure. We wanted it to resemble the process of building a home. You pick the floor plan/blueprint and then all of the finishes. We wanted to showcase how fun the process is and how you can pick from expertly designed options from Newmar’s interior designer. Again, no other motor home company has ever featured the interior design on the cover before – this was uncharted territory for the RV industry but it seemed to work out.
For the cover we used Neenah Classic 130DTC Techweave in Solar White. For the opening insert we foil printed the text on Neenah Design collection 50T Diffused Architecture in white. For the body we printed on Sterling Premium 80C while hitting parts with a Matte UV and Spot Gloss UV varnishes.