This dealer meeting we wanted to kick off the journey into the next 50 years with a uniquely Texan, undeniably bright and colorful display because of the Dallas location. We wanted to speak to Newmar’s ever-evolving sense of style with an equally worthy look and feel for the meeting while communicating Newmar’s commitment to “Earning it, Everyday,” an attitude that will ensure a prosperous future for both the company and its dealer partners.

The juxtaposition of transparency and texture really makes these invitations stand out. We brought in rich color, leather wraps, and linen/wood grain textures to really bring out that elegant southwestern vibe.