STUDIO PHOTOGRAPHY ART DIRECTION
Newmar motorhomes are built to order in other words, every unit we shoot has already been ordered and bought by a dealer. Because of this, it is very hard to take a unit on location to shoot because this takes place in winter and we cannot put too many miles on it. Therefore we use a studio close to the Newmar plant and work to make it look like it is in its natural environment and cozy and inviting.
We receive swatches of the interior fabrics about a week before each coach arrives on set. The stylist and I then sit down and work together to pick out neutral and luxurious pieces to compliment the interior design.
I then work with the photographer to make sure each shot is framed correctly and everything is in order. Each coach takes about 4 days to shoot and there are 11 in the Newmar lineup.
The week after each shoot, I sit down with the post production designer to get a consistent look and feel to the photos and make sure everything is color correct and nothing is out of place.
We then use these photos throughout all of our print and online sales pieces for the year.