LIFESTYLE PHOTOGRAPHY ART DIRECTION
Newmar is always looking for new ways to take their motorhomes above and beyond where they have already been. Supreme Aire is their latest opportunity to make a statement about who they are as a company, allowing them to showcase their ability to innovate as they enter a new category. Supreme Aire allows for a more active, adventurous audience to spend more time doing what they love—like ATVing, hunting, boating, or driving their race cars—all thanks to its increased towing capacity. And in Supreme Aire, they can still live the luxurious Newmar lifestyle, thanks to a level of fit and finish that’s second to none. A lifestyle shoot allowed us to show their target audience exactly how Supreme Aire fits into their plans. It goes beyond simply showcasing features by allowing their customers to picture themselves on the road, taking part in their favorite activities without ever sacrificing comfort, convenience, and style.
Photos by Kevin Arnold