For this year’s theme, we wanted to keep the overall look a higher-end outdoor feel.

“Glamping,” short for “glamorous camping,” is now a widely adopted pop culture reference often used to describe luxury motorhome travel. Newmar, more than any other brand, is positioned to own this concept at RVx. Using actual product features, interactive display elements, and dedicated sales staff, this will help strengthen Newmar’s position as an innovative luxury brand in a way that is fun and approachable to the dealer attendees.